Start a project · Step one of the method

Tell us about the land.
Sixteen taps. Then we talk.

Three short screens — the project, the look you're drawn to, and the call. Nothing here is binding; it gives us enough to arrive at the discovery call with a point of view instead of a blank page.

About three minutes.
Every choice can be changed on the call.
We come back within two working days with a written brief.
Nothing you send is shared.
01The land
02The look
03The call
1 of 16

00 · The project

What do we call it, and where is it?

A working name is fine — the real one gets chosen on the concept board. The address opens the job file.

01 · Project type

What is the project?

The product decides everything downstream — the name, the renderings, who we call first.

02 · Scale

How many lots?

Planned, not necessarily approved.

03 · Where it stands

How far along is the plat?

This sets the launch date more than anything else.

04 · The buyer

Who buys here?

The answer picks the renderings and the outreach list.

05 · What you need pick any

What's missing?

Choose everything that applies — packages bundle these, à la carte separates them.

Five questions on this screen.
06 · Brand character

How should the place carry itself?

Pick the one that's closest. We'll show you six complete routes on the direction board anyway.

07 · Colour

Which palette feels right?

Instinct only. The final palette comes out of the land itself.

08 · Website

What should the site do first?

They all get the interactive site plan; this is about what a visitor meets on arrival.

09 · Architecture

What gets built here?

The exterior we render. Parcels are sold as land; this is the picture that sells them.

10 · Interiors

And inside?

Only matters if we render interiors — most Launch and Sellout sets include three.

11 · Views to render pick any

Which pictures do you need?

A Launch set is eight to twelve; tell us which ones matter most.

12 · Light & mood

What light sells this land?

Most sets mix them; pick the one the hero should carry.

13 · Motion pick any

Do you want it to move?

Short clips for the site and social, built from the approved stills and your own footage of the road.

14 · Staging

How lived-in?

What appears in the pictures besides the house.

Nine questions on this screen.
15 · Timing

When does it need to be on the market?

Launch is 25 working days from a signed brief.

16 · Package

What do you have in mind?

Published prices. Founding clients: the first three projects get Launch for the price of Plat.

17 · The call

Where do we reach you?

Luke calls personally. Two working days, usually sooner.

18 · What you have

Send us what exists.

In any state — a plat, a survey, aerials, phone photos of the land, an old logo. It goes straight into the job file, and it's what the concept board is built from.

Up to 8 MB per file. Bigger than that, or more of them — we'll send a link on the call.
You'll hear from Luke directly. Files and answers stay in your job file — nothing is shared.