LTG Homes had an architect’s plan set, a three-acre tract and a build that had not started. No photographs exist of this house and none will for a year. Everything a buyer sees — the name, the images, the film, the site, the brochure — was built from the plan set and the land.
A luxury spec builder with a finished design and a year of construction ahead. The house had to be on the market before the foundation went in, at a price the market had not yet seen on this road.
The architect’s drawings were the only source of truth: elevations, a site plan, and a white massing model. Everything published had to agree with them — the same house from every angle, on the correct side of the lot, with the drive where the drive is drawn.
Pre-development pricing, no photography, no staging, no show home. The buyer decides from images of a house that does not exist yet, so the images have to be right.
A spec house with an address is a listing. A spec house with a name is a property. The Hawthorne came from a shortlist and now carries the masthead, the brochure cover and every caption.
Six exteriors and four interiors, each rendered in a single full-resolution pass from the architect’s own model view for that angle, with one shared materials-and-site paragraph so every image shows the same building.
The discipline is the product. Corrective edits stacked on an earlier image drift — brick becomes stone, a dormer appears, a driveway ends in mid-air. So nothing is patched: a view that fails is re-rendered from the model, and every image is checked against the elevations before it is shown to anyone.
All brick with stone chimneys, poured concrete drive with pavers only at the motor court, the pool directly behind the house and screened by it, a plain mown lawn. Eight checks per exterior, every time.
A single unbroken lift-off from the hero frame: the camera rises off the front lawn and holds the house in view the whole way, never above the treetops, nothing crossing the lens.
It autoplays muted behind the masthead the moment the page opens, with a single control to turn the birdsong on. A first cut let branches drift across the house at the end and was thrown out — the house is visible for all fifteen seconds or the shot is wrong.
Delivered at full resolution for the client’s own use and transcoded to a nine-megabyte web copy so the hero still loads fast on a phone in a car park.
One facts file behind all of it — the plan set, the price, the materials, the land — so the site, the brochure and the captions can never disagree with each other or with the drawings.
Single page at the property’s own address: flyover hero, gallery, the land, brochure link, enquiry.
Master for the client, web copy for the hero, birdsong on a toggle.
Letter landscape, the render set, the land and the price — downloadable from the site.
Full resolution to the client, sized copies to the site and the brochure.
Masthead, brochure cover, captions and the studio’s own index.
Every image numbered and hosted for the client to mark up, one change per note.
Naming · Renderings · Flyover · Website · Brochure
A pre-development price on a house with no photographs, carried by ten images, a film and a brochure that all agree with the architect’s drawings.
1519coleman.netlify.app · Franklin, Tennessee
Tell us about the land and the look you have in mind. Luke calls within two working days with a read-back and a package recommendation.
